The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results.
A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents.
It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site. If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.
Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high.
Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time. As search engine rankings improve and website traffic increases, SEO-related maintenance work continues to be needed indefinitely. This SEO maintenance work includes things like:
* Regular keyword phrase research
* Quality article research and writing (with keywords and links) along with article publishing and promoting
* New and fresh web page content that is optimized
* Website maintenance including website structure updates and changes
* A continued focus on link building strategy
* Daily posts with promotion on relevant social media sites
The biggest way to get ranked on the top of Google is to use a blog. Google and the other search engines, like Yahoo and Bing, like fresh new content. With a blog you are always posting something new on it, always make it relevant to what your keyword search term is. And also, all the keywords that are relevant to your product.
Top 10 SEO Tactics
1. What you really want to do with your business? By utilizing a narrow approach, you will be in a better position to define your core business and to confidently pass this information on. There are many small things you can do that will make a big difference in your search engine ranking.
2. What is your target market? Who do you usually sell to? Do you target any specific age group and where are they located? Do you serve women or men or both? Define your demographics well and your search engine optimizing campaign will stand on a firm foundation.
3. However difficult this may seem, you need to write an honest list of any shortcomings you think your business may have, or areas where you think it may not be performing as well as it could. This information can aid your search engine optimizing company in steering traffic away from these particular areas until such a time as you are in a position to improve them.
4. Defining your budget is an important, frequently overlooked area. Define a budget for your search engine optimizing needs and adhere to it. Choose a company that will bill you monthly so that you can track your ROI more easily.
5. Because you know your business better than your chosen search engine optimizing company, you can give them a better targeted platform if you write the phrases or words down that you would use to describe your business.
6. Be flexible and allow your chosen search engine optimizing company to do their job without interfering too much or becoming possessive over the content of your site. This is what you are paying them for after all. The goal of SEO is to produce steady growth in traffic from the organic results in the search engines.
7. Look for a company that is experienced in targeting your market segment and in optimizing sites similar to yours. Does the SEO company adhere to search engine’s posted best practises and a strict no-spam policy to avoid your website being penalized, possibly indefinitely, by search engines.
8. Be sure to ask the company questions which are pertinent to your SEO requirements and expectations. What will the SEO company base their keyword recommendations on? Keyword research is a necessity to determine relevent, targeted keywords in order for a SEO campaign to succeed.
9. Prepare yourself for the results! Are you ready for the extra hours and work that a successful campaign will bring? Extra staff may be needed for example. This is because organic search traffic is cumulative, long term, and passive. SEO is a strategy for growth, not instant traffic. This is what makes it so effective.
10. What criteria will you use to measure your success? Will it be a higher profile on Twitter or Facebook? Or an increase in sales or conversions? Now that you have learnt how to prepare yourself properly for your next search engine optimizing campaign.
