Off-Page Link Building Techniques

Off page SEO is all about the things you could to get a high page rank (PR) for your website after it has already gone live. These are the things which you actually execute outside the pages of your website, hence the name of this type of SEO. 

 

What are these steps?

Well, all of them are concerned with building your link popularity. Your link popularity represents the number of back links your website has. To check you website’s current link popularity, head over to http://www.linkpopularity.com and use the free tool that can be found there. The higher your link popularity, the higher your PR will be.

To get good traffic, your website needs to be popular, to be popular, your website needs links, to get links, your website needs to be popular….Before you groan in defeat, let me explain. Now everyone agrees that link popularity is critical for your website’s visibility, traffic, and thus successfulness. It is something you need to have. As I pondered the ways of establishing and improving one’s “popularity”, eventually all come back to one central issue–your website must be designed to be popular.

What makes a quality link?

Directory Links

This is the easiest way to get links, but perhaps the worst. Do not submit your site to 200 directories — those links are usually worthless and associate your site with low-quality sites. However, submitting your site to a few quality directories is advised (you can sort of determine a site’s quality by their Alexa rating). Directories like JoeAnt.com and BlogCatalog.com fall into this category of “free high-quality directories.”

Write Quality Content

If you don’t write quality content, you can’t expect people to link to you. This is the most important step in your organic link building process. Next time you think of creating a content for your website, try to imagine how your content can benefit the users and whether its something that people would want to ‘link to’ from their own websites/blogs. When I write “content” i don’t mean only text content, It can be anything – videos, pictures, applications etc.

Article Submission

Submitting articles to different article directories can also get you some links. Most of the article directories will allow you to include a Author Bio, where you can include a link back to your website. Some article directories will also drive traffic to your site. However personally I find including content to my own site more useful than writing elsewhere. If your site is new, you should add more quality content to your website first and then maybe you can write some additional content for the article directories. Some good article directories are: Ezine Articles, Go Articles, Article Dashboard, iSnare etc.

Social Links

When you think you have a great piece of content, submit it to the socialsphere — sites like Digg, Reddit, del.icio.us, StumpleUpon, and any smaller social sites you know of. Don’t bank on hitting it big, but you never know, and furthermore, you will still get a little traffic. Also, on any forums or blogs you are active on, make sure your signature file has a link.

Submit your News and Press Release

Whenever anything big goes on your site than you can submit your news or press release to other sites that actively publish news of other sites. Like if you are a hosting company and you have launched a new hosting package which is better than others than submit the press release on hosting related sites which accept press releases. This not only provides you inbound link but also brings a lot of traffic to your website.

I have compared Links in SEO with roads and driving. Well a link is just a road between two pages on the world wide web. If there are no proper roads or a great deal of congestion on them there is no doubt drivers have a bad time. So when you link to your page and link from your page to other pages you must make sure the links are good. This is to make sure the drivers on our roads have no problem driving on the roads or finding the roads or making a decision about choosing a road.

Yeah yeah I know I did not tell you who the hell are the drivers. You would have guessed it though if a link is a road then a visitor that follows (clicks ) a link is a driver. When I say a visitor then it also includes Search Engine Spiders. In short they could be any human visitor or automated software like Google Bot, Yahoo Slurp etc that follows the links to move from one page to another on the huge www landscape.

To find the number and list of back links pointing your page, you may just do a google search as link:. For example, if your website is www.seo.com, you can find the number of back links as link:seo.com.