Category Archives: Web Traffic Strategies

Traffic generation can be classified into two types. Offline traffic generation and online traffic generation. Whichever method you choose to apply, the most important thing is that you should be several miles ahead of your competition.

So, you must express the most important benefits of your business down to its essence – a USP (Unique Selling Proposition). In just a few words, your USP must answer the question, “Why should I do business with you, above all other choices I have, including doing nothing or whatever I am doing at the moment?”

OFFLINE TRAFFIC GENERATION

This includes all methods of advertising available to drive visitors to your website or blog aside broadcasting via the internet. These have always been good old method of getting your message out there to the masses even before the arrival of computers and the internet and they still work pretty well today.

These offline advertising include: direct confrontation (one-on-one rapport), business card, envelope, flyers, stickers, handbills, wristbands, face-cap, tee-shirt, posters, billboards, newspaper, magazine, radio and TV. While some of the methods listed above can be costly in terms of advertising cost and poorly targeted, the online counterpart has proven to be the most cost effective in driving laser targeted traffic.

So, if you choose offline traffic generation, never forget your USP and a LINK to contact you (address, telephone no. etc). I’m sure you know the drills, just stick up your ad
and wait for your prospects.

ONLINE TRAFFIC GENERATION

This involves all methods of advertising available (except spamming) to invite visitors to your website or blog using the power and speed of the internet. With the versatility the Internet offers, there are numerous techniques you can apply to optimize the potentials of your website in generating traffic online. While most savvy marketers rely heavily on paying for traffic, others source for free traffic. But many do not realize that sometimes it’s more rewarding to spend money to make even more money.

With paid traffic, you don’t have to search for the customers as they will naturally come looking for you from the search engines causing a jumpstart of traffic flow to your website based on a convenient daily budget while reaching targeted consumers around the globe instantly at a very low cost. But of course, you can also generate traffic without even spending a red cent. What in the world can be sweeter than getting quality traffic at no cost? Well, all you need is the proper mindset and a lot of eagerness.

You also must have the drive and perseverance to do the hard work and research new ways to generate free traffic for your site. Although, it takes time but it may be worthwhile if you are on a tight budget. For the rest of the book, we’ll be focusing on online traffic generation as it remains the best source for generating cheap traffic. Here are some powerful surefire ways in a nutshell to generate quality traffic.