Category Archives: Organic SEO

Emerging on top of a search list would lead more business your way that is why search engine optimization or SEO tactics are employed. It may also include pay-per-click or adwords services, such as the one offered by Google.

Another thing that can yield positive results at a lower cost, as compared to an adword campaign, is optimizing a web site for organic search.

If you would like to have a hands-on experience with search engine optimization and you would not like to get a third-party SEO service provider, there are some techniques which are easy to learn so that you can do it yourself. Take a look at the following:

1. Take a lot of time with developing your web site’s content.

For most web sites, content is the key. When writing the content of your web pages, insert vital keywords which relate to the products and services that your company offers. Make it brief and concise, yet informative. You might see that Internet users do not actually read a web site’s content.

They just skim through the text and concentrate on the articles that they need and the data which they find interesting. A 600-word article may be too boring or too long for a user to read. Keep your facts up-to-date so that users will visit your web site more often.

2. Make the overall design user friendly.

In most cases, the rule the simpler, the better applies. Do not design your web site in an overly-complicated way that users will find it too “frightening” to browse through. Adapt the design to your target market. If your target audience is of a younger age, make sure that the colors and designs are funky, youthful and attention-grabbing. For a more mature audience, you can use subdued colors and have a more elegant theme and overall web site design.

3. Vary the keyword for each individual web page.

The search engine optimization process is used to increase the ranking of a website by publishing relevant content which targets the prospective customers. Think of every possible keywords or phrases that will apply to your products and services. Each user is different and may not necessarily use the keyword that you expect them to type in the search bar. Search engines offer tools which will guide you through finding the correct keywords for search engine optimization.

4. Make sure that your hyper links are visible, accessible and informative.

Providing users with hyperlinks or HTML links which are useful and easy to find is yet another way to optimize your web site.

5. Learn how to lead traffic to your site.

Seek the advise of experts on this field if you do not know how to lead traffic to your site. Develop a plan and learn how to use the necessary tools pull traffic your way. Gather all the statistical data that you can use to keep your web site on top of the search engines list.

Vary your web site’s contents and keywords to adapt to the current trend. If there is a particular word or phrase that you have not used when searching for keywords, use it instead to lead more traffic your way. Be flexible enough to change the web site’s contents and fulfill the ever-changing needs of the online users.

How sweet it is to have more traffic for your site without spending a single cent. Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take time, to say honestly,

Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer. Another great advantage is that you know what you are getting into and you will be prepared.

With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge.

You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic.

Another great idea is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well. This works well especially when both sites feature the same niche.

Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs.

Many sites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site.

Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer. You could do your on but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality.

Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs.

All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man hours.

Some of the major areas to optimize keyword usage are: title of web page (title tag), meta tag description, anchor texts of links to internal pages of site, anchor text of navigation links, anchor text of footer links, and anchor text of in-context links. Make sure that all of your web pages can be indexed by search engines, make sure that they all have at least one link from somewhere on your site. Make sure that you have unique content on every single page.

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content i.e. use domain.com/blue-widgets.php as apposed to having something like domain.com/product.php?cat=146. Use hyphens or underscores to separate words in the URLs.

HTML tags are seen by search engines as the most important thing on your site. Make sure whoever builds your site enters them in so that the search engine can pick them up.

Description – When building your site you should inclued a brief description what your company is about or what your site is used for.

Keywords – These are designated in your site’s HTML code, keywords give search engines a general idea about the content of your site.

ALT tags refer to the text that would appear every time the mouse cursor would pass through an image. Your ALT tags should include your keywords.

META tags are HTML codes that do not have a bearing on the physical appearance of your web pages, but they do inform the search engine spiders that such web pages are appropriate for a particular query. Always include the following META tags on the top portion of your source code. You could copy-paste them from the list below, but do change the indicated fields. Also, make sure that you include your keywords as much as you could on your META tags.

Page titles are the captions that appear at the very top of your web page. Make sure that each web page in your website would have a different title that will include the appropriate keywords. Header Tags are an important part of On page SEO and must be applied with care. Ideal optimisation involves a single H1 tag that containing the main keyword for that page followed with H2 tags that containing the secondary keywords for that page. Little importance is given to H3 and on.

In the highly competitive world of the Internet, you can’t stop with on-page optimization. If 100 sites all have the same content and similar optimization, then the only way to reach the top and stand out as the most relevant page in that category is to build up the amount of incoming links pointing to your website. Your link popularity is an off-page factor that has a big role in determining your website’s ranking. There are several ways to build incoming links, and you should use the web promotion technique that is most appropriate for you.

On Page Optimization allows a higher page ranking and based on a specific keyword or phrases they enter. This process identifies those keywords that will benefit a particular website and uses them in such a way that it gets a higher page ranking when those keywords are searched. There are more on-page SEO techniques that need your review, above are just the most common. Make time to review the other techniques to increase your search engine presence and avoid penalty.

There are in fact several things that can be done on page that will have a negative impact. On Page SEO is really just a lot of simple steps, the only problem is remembering them all and checking that they have all been done properly. Once a site is configured well for on page SEO purposes, most of the issues are to do with use of keywords. Whilst it is important to write in a way that search engines can understand it is important not to write for them or try to trick them in any way.

Excellent content can boost your search engine ranking and your credibility. There are lots of factors you need to think about while optimizing your site. When you provide valuable information for your visitors then search engine will also love it. Because the valuable content can make your site so popular. Usually, if your content is useful for real human visitors, it will get lots of backlinks. You know that backlink is such a vote to your site that tell search engine that your site have a valuable information.

Choice of domain name is one of the vital on page SEO factors. In an ideal world you would simply use a keyword but you would be very lucky if this were to be available. Remember that the search engines can’t read Flash content or graphics so these can be a hindrance for SEO purposes. Use text as far as possible. One of the on page SEO factors that is often overlooked is the standard pages. Search engines look for contact pages and legal pages so you should have them. This is pages like About Us, Contact Us, Terms Of Use and Privacy Policy.

On Page SEO Analysis – General Factors

* Add unique content on a regular basis and update old content.
* Use text wherever possible (don’t put content or links in graphics).
* Link out only to relevant sites which have a good reputation. Don’t have too many outbound links.
* Start by using one keyword per page. You can have multiple keywords but this needs to be done carefully and Don’t use frames.

What are these steps?

Well, all of them are concerned with building your link popularity. Your link popularity represents the number of back links your website has. To check you website’s current link popularity, head over to http://www.linkpopularity.com and use the free tool that can be found there. The higher your link popularity, the higher your PR will be.

To get good traffic, your website needs to be popular, to be popular, your website needs links, to get links, your website needs to be popular….Before you groan in defeat, let me explain. Now everyone agrees that link popularity is critical for your website’s visibility, traffic, and thus successfulness. It is something you need to have. As I pondered the ways of establishing and improving one’s “popularity”, eventually all come back to one central issue–your website must be designed to be popular.

What makes a quality link?

Directory Links

This is the easiest way to get links, but perhaps the worst. Do not submit your site to 200 directories — those links are usually worthless and associate your site with low-quality sites. However, submitting your site to a few quality directories is advised (you can sort of determine a site’s quality by their Alexa rating). Directories like JoeAnt.com and BlogCatalog.com fall into this category of “free high-quality directories.”

Write Quality Content

If you don’t write quality content, you can’t expect people to link to you. This is the most important step in your organic link building process. Next time you think of creating a content for your website, try to imagine how your content can benefit the users and whether its something that people would want to ‘link to’ from their own websites/blogs. When I write “content” i don’t mean only text content, It can be anything – videos, pictures, applications etc.

Article Submission

Submitting articles to different article directories can also get you some links. Most of the article directories will allow you to include a Author Bio, where you can include a link back to your website. Some article directories will also drive traffic to your site. However personally I find including content to my own site more useful than writing elsewhere. If your site is new, you should add more quality content to your website first and then maybe you can write some additional content for the article directories. Some good article directories are: Ezine Articles, Go Articles, Article Dashboard, iSnare etc.

Social Links

When you think you have a great piece of content, submit it to the socialsphere — sites like Digg, Reddit, del.icio.us, StumpleUpon, and any smaller social sites you know of. Don’t bank on hitting it big, but you never know, and furthermore, you will still get a little traffic. Also, on any forums or blogs you are active on, make sure your signature file has a link.

Submit your News and Press Release

Whenever anything big goes on your site than you can submit your news or press release to other sites that actively publish news of other sites. Like if you are a hosting company and you have launched a new hosting package which is better than others than submit the press release on hosting related sites which accept press releases. This not only provides you inbound link but also brings a lot of traffic to your website.

I have compared Links in SEO with roads and driving. Well a link is just a road between two pages on the world wide web. If there are no proper roads or a great deal of congestion on them there is no doubt drivers have a bad time. So when you link to your page and link from your page to other pages you must make sure the links are good. This is to make sure the drivers on our roads have no problem driving on the roads or finding the roads or making a decision about choosing a road.

Yeah yeah I know I did not tell you who the hell are the drivers. You would have guessed it though if a link is a road then a visitor that follows (clicks ) a link is a driver. When I say a visitor then it also includes Search Engine Spiders. In short they could be any human visitor or automated software like Google Bot, Yahoo Slurp etc that follows the links to move from one page to another on the huge www landscape.

To find the number and list of back links pointing your page, you may just do a google search as link:. For example, if your website is www.seo.com, you can find the number of back links as link:seo.com.

It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.

Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking. Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.

It is the Keywords that play an important role than any expensive online or offline advertising of your website. It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:

• The first option is they find their site through a search engine.
• Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
• Occasionally, they find a site by hearing about it from a friend or reading in an article.

Thus it’s obvious the the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.

All search engines employ a ranking algorithm and one main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don’t forget that algorithms also give weightage to link population (number of web pages linking to your site).

When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own.

According to statistics:

• 85% of traffic/visitors are coming from top 3 search engines: Google, Yahoo & MSN.
• about 75% of visitors are coming from the first 10 listings in the search engines results (page 1).
• less than 20% of visitors are coming from the second 10 listings in the search engines results (page 2).
• less than 5% of visitors are coming from the first 10 listings in the search engines results (page 3).
• the rest little percentage is coming from listings beyond 30.

SEO Strategies also can help us increase our position in Search Engines, since a major factor in the ranking of websites is also based on popularity. Search Engines want to list sites that are both popular and relevant. A less popular site will get pushed back, while a set with higher popularity gets placed more to the front of the search engine index.

For a search engine to recognize the value and relevance of a page, it must receive help from the creator of that page. Properly optimizing your pages to make them “search engine friendly” can greatly increase your search engine rankings, traffic levels, and potential earnings from your website… And that’s the importance of SEO.