Category Archives: SEO Link Popularity

The link popularity measures how many web pages link to your site. The number of web pages linking to your site is not as important as the quality of the web pages that link to your site. All major search engines take the quality and the context of the links into account. Search engines assume that your web page must offer relevant content if many quality sites link to it. If you place my link on your site, i will add you to my reciprocal links list below.

The key element in getting a higher page rank is link building. Building high-quality links to your website that appear natural to search engines is one and most important step towards increasing your page rank.

There are two main reasons:

1) Links make your website get indexed by search engines so they begin ranking your pages for target keywords. The higher rank in search engines you have, the more visitors (and sales) you’ll get.

2) Links are used by search engines to determine how relevant your web page is to search terms. By building links from relevant websites, you ensure that your web page gets indexed and ranked by search engines accordingly.

When analyzing the linking page, Google takes into account the following on-page and off-page factors:

• The PageRank of the linking page.

• Whether the linking page is on-focus or off-focus. If you have a financial website, an on focus link would be a link from another financial website. A link from a site about flowers would be considered off-focus.

• The number of outgoing links on the outgoing link page. A page with 500 outgoing links will not be considered as relevant as a page with only 20 outgoing links.

• The quality of the incoming links directed at the website of the outgoing link.