Category Archives: Content Development

In the modern internet world, everyone gets connected with the World Wide Web to know everything they desire for! Have you ever seen a website that merely designed with professional look, but with no content? Absolutely chanceless…! Whatever may be your business such as automobile, accessories, gifts, watch shop, finance or anything – the need for website content is essential.

Content is the king. If you fill up your website with valuable quality content, you will attract interest of your website visitors and this will drive repeat traffic to your website.

If you provide valuable information on your site, they will not only visit your site again and again but also recommend your site to their friends and relatives. Any decent content can be optimized, all it needs is intelligent keyword choices and correct links placements.

The content comprises of following:

· Web Copy

· Links

· Tags

· Content arrangement.

Effective web copy:

The copy should be developed with the target audience, products/services offered in mind. Make sure the content will be of use to somebody and not create the content as well as optimize it. First target your readers and write whatever will benefit them most.

A common mistake when writing web copy is writing to a large audience as a unit. The problem with this approach is that the copy loses its personal touch.

Typically, the person reading your web copy is alone on their computer. There isn’t a large group of people huddled around the computer monitor. So it makes sense to make your copy speak to one person. Doing so personalizes your copy and makes it stronger. Keywords highlight the important points related to your product/service and should be used with care.

Four steps to optimize the content using the keywords are:

· Selection of keywords

· Density of keywords

· Prominence of the key phrases

· Variation

Links:

Web links are basically lines, buttons, or images that link you to another website. Web links are very useful on the internet today. Links are recognized as most effective ways to increase the rankings and hence are an important SEO tool. Try to get links from higher page rank sites.

Inbound links bring major traffic to the sites. Try to work on getting as many links as possible. Contact other webmasters to get links from their pages to your site. You can use web links on your web page to connect to a site that has a similar content as yours.

Tags:

The description field in the meta-tags (written in the HTML code of the page) is one amongst many things that search engines consider. Meta tags should be added to every page and should be short yet informative in their description. This is important as most search engines will hold the descriptions as such getting them from the Meta Tags.

The description field is properly defined and written in relevance to a WebPage’s exact content and proposes. This helps search engines identify the webpage as a genuine result.

< name=”description” content=”put in your description “>

Content Management:

Content management means many things to different people, but it is generally understood to be the concept of separating the design and layout of a website from the actual content contained on that website.

A good and quality rich content can make a customer to conclude and have faith on your sales and product, whereby he/she will place their order right away. This closely defines that; content can create all positive magic at no time.

Manage the entire content by placing relevant content at same pages. Also always make sitemap with links to all the pages so that search engines will not have troubles indexing the pages.

Website content is more important than ever before, and as the Internet matures and changes, it is likely be become even more important. Many smart companies are beginning to make their website content the centerpiece of their Internet presence.