The Most Effective SEO Strategies

Search Engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why Search Engine Optimization (SEO) is so important. If the customers do not find your website, you have little possibilities of making any sales. 

 

It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.

Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking. Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.

It is the Keywords that play an important role than any expensive online or offline advertising of your website. It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:

• The first option is they find their site through a search engine.
• Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
• Occasionally, they find a site by hearing about it from a friend or reading in an article.

Thus it’s obvious the the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.

All search engines employ a ranking algorithm and one main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don’t forget that algorithms also give weightage to link population (number of web pages linking to your site).

When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own.

According to statistics:

• 85% of traffic/visitors are coming from top 3 search engines: Google, Yahoo & MSN.
• about 75% of visitors are coming from the first 10 listings in the search engines results (page 1).
• less than 20% of visitors are coming from the second 10 listings in the search engines results (page 2).
• less than 5% of visitors are coming from the first 10 listings in the search engines results (page 3).
• the rest little percentage is coming from listings beyond 30.

SEO Strategies also can help us increase our position in Search Engines, since a major factor in the ranking of websites is also based on popularity. Search Engines want to list sites that are both popular and relevant. A less popular site will get pushed back, while a set with higher popularity gets placed more to the front of the search engine index.

For a search engine to recognize the value and relevance of a page, it must receive help from the creator of that page. Properly optimizing your pages to make them “search engine friendly” can greatly increase your search engine rankings, traffic levels, and potential earnings from your website… And that’s the importance of SEO.